I was going to write an opinion piece here that Nintendo should run a Switch Commercial during the Super Bowl this weekend, but it turns out Nintendo IS running a Switch Commercial! So now this has become a piece about what they should’ve done with the commercial, or what I think would be the most effective. Sorry, don’t mean to give the impression I’m never satisfied, just wanted to share my vision or idea for the commercial. But before we even get to that, let me point out what is great about the commercial.
The Good: During the Super Bowl we will see ads for movies and such that won’t have specific release dates or something as vague as “Summer 2017”. Nintendo however will be capitalizing on the proximity of the Switch’s release date and Super Bowl LI. Less than 30 Days from the Super Bowl, the Switch has potential to grab and keep people’s attention right up to it’s launch. The ad shows off the functionality of being able to go portable, or to play at home, while also showing off the big launch title, The Legend of Zelda: A Breath of the Wild.
Spreading the Word: Outside of the hardcore gamers that check video game news sites and forums, I doubt most people even know about the Nintendo Switch. Since the release of the Wii U, Nintendo has disappeared from the spot light and has been forgotten by many. The Switch Presentation in January was based out of Japan at 11pm EST with little follow up from Nintendo of America, so it’s likely most people are in the dark about the Switch. The Super Bowl is a perfect time to announce to America and the rest of the world that Nintendo has something big on the horizon.
What was missing: The Super Bowl Ad runs 30seconds, and it is a hard task to introduce the the Switch and all of it’s functionality along with it’s games in that short amount of time. But I think it’s possible for them to have crammed it all in. There were some key things I noticed that were missing during the commercial that I feel should’ve been shown off. One big thing was the ability to play Retro games! Look how huge the success of the Mini NES Classic was! I understand $300 is a completely different ballpark than $60, but there is obviously a nostalgic audience that wants to play the simpler classics. This crowd might be the new “casual” audience that Nintendo can scoop up that nobody has tapped into. The commercial also missed the opportunity to showcase some other Switch games like Mario Kart 8 Deluxe, 1,2 Switch, Super Bomberman R, Mario Odyssey and Splatoon 2, even if it was done in a very quick montage. I also noticed that the commercial only shows the gamer playing portable within their house, it may make some people believe it’s limited like the Wii U was. Last but not least (and maybe intentional) they never showed the joycon’s and their functionalities. Below is a breakdown of how I would’ve presented the Switch in the 30 seconds. Read the rest of this entry