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Nintendo NX – Plan A

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NX Plans:  With NX information coming next year, we’re all kind of curious to what approach Nintendo will make with their next console/device.  I’ve decided to have fun with this and speculate different plans/options Nintendo could have when releasing the NX.  None of this is actually based on information from Nintendo, this is not a leak, this is speculation and strategy ideas.  Over the next week I will be posting at least 4 different strategy plans laying out objectives and how it is expected to succeed.

Plan A
Plan B
Plan C


Plan A’s Objective:
To release a low cost system that re-introduces the Nintendo brand and franchises to gamers, families and new audiences.  A new console that is a re-branding of the Wii U, does not require a GamePad and has a faster improved operating system. The NX will also support a portable option through another hardware device (“NX GO”).  The 3DS has sold 55million worldwide and the Wii U has sold 10million world wide currently.  The portable’s market has shrunk from the previous generation (DS sold 153 million) and Nintendo’s market share in the console has decreased from 37% to 19% (still decreasing).  Combining the cross-functionality of the portable and console will allow the strengths of both to combine and hopefully exceed the current 3DS + Wii U sales totals.  Pushing digital purchases and opening up the back catalog of Nintendo franchises will allow more profitable sales from software.  The goal is to get Nintendo and it’s franchises back in the minds of consumers before the NEXT generation (PS5 & XB2?) launches.  The Wii U will be phased out, but still receive support when the NX is released, this is to instill confidence in consumers that Nintendo doesn’t abandon their products.  The NX will be priced closely to the the Wii U’s phasing out MSRP.


System Specs:
Slightly more powerful than Wii U.  Does not have to meet the power/standards of the Playstation 4 and XBox One.  Requires more processing power than a Wii U in order to better handle an operating system with an active interface. Extra RAM will be required to support streaming and recording functionality.  Graphical abilities are practically the same as the Wii U.


Format:
Physical discs, same format as the Wii U. Digital purchases also available from the eShop

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